TECH BUYER Mar 2020 - IDC PeerScape - Doc # US42755718

IDC PeerScape: Lessons Learned from Implementing Price Optimization Applications

By: Mark ThomasonResearch Director, Jon DukeResearch Vice President, Retail Insights

Abstract

This IDC PeerScape covers three common challenges that we heard from customers that have implemented price optimization applications and best practices on how they addressed the challenges.

"During the customer research for the two IDC MarketScapes on price optimization applications last year, we discovered that many customers encountered two implementation challenges (data preparation and change management), and we found a few customers happy to discover that the application could help them react to the challenge of macroeconomic risks. This IDC PeerScape highlights these challenges and how peers addressed them," says Mark Thomason, research director for IDC's Digital Business Models and Monetization program.


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