TECH BUYER Nov 2017 - IDC MarketScape - Doc # US43172417
IDC MarketScape: Worldwide Subscription Relationship Management 2017 Vendor Assessment
This IDC study uses the IDC MarketScape model to provide an assessment of vendors participating in the subscription relationship management market.
"For many companies, the shift from physical products to digital services is 'make or break.' The subscription relationship management market includes software that automates aspects of billing, revenue management, customer life-cycle management, pricing and packaging, sales, and support. This technology is essential for companies that are monetizing digital products and services and is a key component of their broader digital commerce platforms." — Jordan Jewell, research analyst, Digital Commerce and Enterprise Applications
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