TECH BUYER Dec 2017 - IDC Perspective - Doc # US43276617

Forging a Transformative Communications Strategy

By: Amy YoungAdjunct Research Advisor

Abstract

This IDC Perspective helps IT leaders develop their organization's ability to communicate effectively to stakeholders during change initiatives. Most organizational change efforts — whether they involve new platforms, guidelines, or policies — fail because of communication that is never received or followed by employees. Having the organizational capability to communicate during change initiatives requires the right governance, processes, technology, and talent to effectively execute a change effort. This document enables IT leaders to build their organization's communications capability and avoid common mistakes made in organizational change communication.

According to Amy Young, adjunct research analyst with IDC's IT Executive Program (IEP), "Effective communication can make the difference between planning for and achieving digital transformation as execution requires coordinated effort throughout the organization."


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