TECH BUYER Dec 2017 - IDC MaturityScape - Doc # US43293616

IDC MaturityScape: Curated Merchandise Orchestration 1.0

By: Greg Girard


This IDC study describes the IDC MaturityScape for curated merchandise orchestration (CMO).

"Traditional retail planning has run its course, overstaying its welcome," said Greg Girard, program director for Intelligent Product Merchandising and Marketing Strategies. "Retailers need to think digital first. Most are struggling with this. They have gone digital around the edges, but now there are no more edges, and they must flip the planning process and culture to a digital mindset. It is scary, not just uncomfortable. IDC Retail Insights has defined a go-forward path to curated merchandise orchestration. Curation speaks to designing, buying, assorting, and localizing. Orchestration speaks to the convergence of erstwhile sequential planning and execution into the continuous rebalancing of network inventory, the digital and physical space, and demand creation — all facilitated by real-time data, process feedback, context awareness, and decisions abetted by machine learning now and soon artificial intelligence instantiated in trusted, collaborative intelligent assistants. CMO is the central artery of enterprise and ecosystem signals that harmonize its own and adjacent processes from design to deliver."



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