This IDC Survey is a 21-slide presentation that summarizes findings of IDC's 3Q18 U.S. Gamer Survey, as it relates to likely video game console hardware sales in the United States (and North America) during the crucial 2018 holiday shopping season. The demographics of likely buyers are also considered, as is gamers' preferred channel for purchasing new games and, by extension, console hardware.
"It appears that Switch sales are on track to outpace PS4 and Xbox One hardware bundle sales this holiday season in the United States. Special edition hardware bundles appear to be a more important buying factor in 4Q18 relative to 4Q17, and Google Play has emerged as a perhaps underappreciated marketing channel for home console hardware- and game-related sales." — Lewis Ward, IDC's research director of Gaming and VR/AR