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Mar 2018 - IDC Perspective - Doc # US43595617

Why Forecast What You Can Measure?

Author: Simon Ellis
Program Vice President

Abstract

This IDC Perspective looks at the topic of demand forecasting, specifically the future role of the short-term forecast.

"The components are increasingly in place, we believe, to transform demand replenishment from one that is primarily forecast based to one that is response based. A supply chain that can operate the replenishment process in real time should not constrain themselves to the 'quaint' notion of a forecast," says Simon Ellis, program VP for Supply Chain.

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