This IDC Perspective details how retailers are fully awake to the opportunity to transform the store into a multifaceted digital-physical service hub, tailored to each location and the location's consumers' needs. The shopper journey will sometimes be fully automated and at other times partially automated. The retail employee experience will be digital, well informed, and timely, with IoT and AI-driven automation delivering value in every way possible.
Leslie Hand, GVP, IDC Retail and Financial Insights, emphasizes, "Companies must adapt to the current needs of their customers, with an understanding that there is no steady state in retail anymore — only a dynamism that requires real-time data awareness, actionability, and adaptation. IoT is the connector, and IoT platforms are the fabric that collects and filters data and then enables execution of intelligent processes at the edge and in the cloud. IoT is the behind-the-scenes hero — fast, reliable, and secure and the driver of top-line revenue and protector of profits."