By using this site, you agree to the IDC Privacy Policy

TECH SUPPLIER May 2018 - Market Perspective - Doc # US43790918

Partner IP and the Evolving Value Exchange: Vendor Panel Insights

By: Paul EdwardsDirector, Software Channels Research, Brendan RouseResearch Analyst, Channels and Alliances

Abstract

This IDC Market Perspective provides a view on how the value exchange with vendors has evolved as partners shift away from resale to driving their own IP. The content is based on a vendor panel that took place during IDC's Software Channel Leadership Council on December 6, 2017, in San Mateo, California. The goal of the panel was to get vendor perspective on how each works with partners to leverage their IP in service of customer value and market share.

"As partners pivot to driving revenue and value through their own intellectual property (IP), vendors continue to adapt their programs to prioritize and leverage these specialized capabilities within the ecosystem." — Paul Edwards, director, Software Channels and Ecosystems research


Coverage

Content


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us