TECH BUYER Oct 2018 - IDC FutureScape - Doc # US43795318
IDC FutureScape: Worldwide CMO 2019 Predictions
By: Gerry MurrayResearch Director, Marketing and Sales Technology, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Alan WebberProgram Vice President, Customer Experience, Karsten WeideProgram Vice President, Media & Entertainment
This IDC study provides IDC's top 10 predictions for CMOs and their organizations for 2019.
According to Gerry Murray, research director, IDC's Marketing and Sales Technology service, "As CMOs face another tsunami of change, they have more tools, talent, and insight available to them than ever. Success will hinge on their ability to change the tenor of marketing and educate themselves and other functions about how each role, each team, and each department can enhance the ability of every other to continuously improve customer experience."