This IDC Perspective offers customer experience professionals six roles of specific sets of insights from the Oracle Modern Customer Experience 2018 event. The theme of the event was about modern customer experience, and IDC analysts presented here how the unique aspects of Oracle's customer experience product offerings support organizations in providing a better customer experience.

"A differentiated customer experience is coming down to how well a company knows its customers and how well a company can use that data and information to meet the needs of customers," says Alan Webber, research director for Customer Experience. "Oracle has shifted its product set and what it takes to market along with rolling out some new offerings specifically to support companies in knowing their customers and applying that information."



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