TECH SUPPLIER Jun 2018 - Vendor Profile - Doc # US43970517

Profile in AI for Marketers — IBM Watson Marketing

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC Vendor Profile examines the AI/ML capabilities of IBM's Watson Marketing. IDC focuses on two areas: uses cases for which there are AI-enabled functions currently in market and the availability and breadth of services within its AI development platform.


Subscriptions Covered

Marketing and Sales Solutions

Companies Covered


Regions Covered

United States

Topics Covered

Cognitive/artificial intelligence, Market intelligence, Marketing automation


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us