TECH SUPPLIER Jun 2018 - Vendor Profile - Doc # US43970517

Profile in AI for Marketers — IBM Watson Marketing

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Abstract

This IDC Vendor Profile examines the AI/ML capabilities of IBM's Watson Marketing. IDC focuses on two areas: uses cases for which there are AI-enabled functions currently in market and the availability and breadth of services within its AI development platform.


Coverage

Subscriptions Covered

Marketing and Sales Solutions


Companies Covered

IBM


Regions Covered

United States


Topics Covered

Cognitive/artificial intelligence, Market intelligence, Marketing automation


Content


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