This IDC Survey Spotlight provides analysis of the results of IDC's survey of 505 buyers and likely buyers of data as a service (DaaS). The survey was fielded in October 2019.
"IDC's survey data shows that 70% of DaaS buyers are very concerned about data privacy. This IDC Survey Spotlight highlights what types of vendors and offerings are most appealing to the highly privacy-concerned DaaS buyers," according to Lynne Schneider, research director of IDC's Data as a Service area. "With new privacy regulation appearing across the globe, it is important for potential DaaS providers to have strategies and demonstrate their competency in gathering and sharing data in a privacy-compliant way."