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TECH SUPPLIER Jul 2018 - Market Share - Doc # US44076118

Worldwide Persuasive Content Management Software Market Shares, 2017: Digital Experience Drives Growth

By: Melissa WebsterProgram Vice President, Content and Digital Media Technologies

Abstract

This IDC study contains vendor shares for the persuasive content management software market for 2015–2017. It includes commentary on the market growth and emerging trends and provides actionable advice for technology suppliers.

"The persuasive content management software market grew 19.1% in 2017," said Melissa Webster, program vice president, Content and Digital Media Technologies at IDC. "The need to create, manage, and deliver engaging digital experiences to customers, partners, and employees continues to drive growth in this market."


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