TECH SUPPLIER Aug 2018 - Pivot Table - Doc # US44175518

ConsumerScape 360, 2018: Device Usage Executive Dashboard

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research


This IDC Pivot Table is a unique deliverable for ConsumerScape 360 presenting results in a user-friendly pivot table as well as interactive dashboard. This is a new interactive executive dashboard detailing consumer device usage. Device usage covers time spent (in terms of both percentage of total time spent on devices and hours per week) on various devices across a range of activities and in multiple locations. Activities include work/school usage of personal devices, managing one's personal life, entertainment, communication, and staying informed. Locations include at home, office, school, traveling (airport, hotel), bus/subway/other commute, and somewhere else outside the home (café, friend's house, etc.).

The above results can be filtered by the following:

  • Year — 2017 and 2018
  • Device type — Portable PC, slate tablet, detachable tablet, and smartphone
  • Region — North America, LATAM, Western Europe, CEMA, APAC, and SEA
  • Country — United States, Canada, Brazil, Mexico, United Kingdom, France, Germany, Sweden, Australia, New Zealand, India, China, South Korea, Japan, Vietnam, Poland, Turkey, South Africa, and Russia
  • Demographics — Age, gender, income, HHs with kids, and so forth
  • Brands

Keywords include PC, desktop PC, portable PC, notebooks, laptop, tablet, smartphone, mobile, activities, usage, time spent, consumer, productivity, entertainment, communication, news, informed, device, age, income, HH with kids, demographics, location, home, and outside home.


Subscriptions Covered

Consumer Technology Strategy Service

Regions Covered


Topics Covered

All-in-one desktop, Detachable tablet, Slate tablet, Smartphone, Traditional desktop, Traditional notebook


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