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Oct 2018 - IDC Survey Spotlight - Doc # US44349618

ConsumerScape 360: Daily Active Users Overlap Profile of Facebook, Instagram, and WhatsApp

By: John JacksonResearch Vice President, Mobile & Connected Platforms, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research


This IDC Survey Spotlight looks at what daily active users overlap says about Facebook's plans for WhatsApp and Instagram amid Facebook "family" founders' departures.

This Survey Spotlight is based on IDC's Snapchat Survey, carried out in November 2017 among 500+ Snapchat users.


  • 2 slides

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