TECH BUYER Oct 2018 - IDC FutureScape - Doc # US44387118
IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Predictions
By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, Adam WrightSenior Research Analyst, Internet of Things: Consumer, David ReinselSr. Vice President, Global Datasphere, IoT, Mobility, Security, Consumer, Semiconductors, Telecom, Client Computing and Imaging/Print/Document Solutions, John Jackson, Ramon T. LlamasResearch Director, Mobile Devices and AR/VR, Karsten WeideProgram Vice President, Media & Entertainment, Lewis WardResearch Director, Gaming and VR/AR
This IDC study examines how 10 innovation forces will shape the consumer technology market over the next three years.
"Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says Adam Wright, senior research analyst with IDC's Consumer IoT research team. "As legacy business and service models erode in the face of emerging technologies, particularly in the home IoT sector, businesses need to make bold decisions to embrace emerging technologies and enable new user experiences to compete for a greater share of the consumer market. Decision makers at consumer companies must embrace change and not be held hostage to either legacy technologies and business and service models or the challenges of meeting consumer demand in nascent, unproven markets."
Advertising Software , Augmented and Virtual Reality , Consumer Digital Transformation , Consumer Technology Strategy Service , Digital Service Providers: B2C , Gaming and eSports , Marketing and Sales Solutions , Smart Home , TV and Over-the-Top Video , Wearables , Worldwide Digital Advertising Market Model , Worldwide New Media Market Model