TECH BUYER Oct 2018 - Web Conference Proceeding: Tech Buyer - Doc # US44400718

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2019 Predictions

By: Gerry MurrayResearch Director, Marketing and Sales Technology

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Abstract

This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications that these predictions harbor for their IT investment priorities and implementation strategies.


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