TECH SUPPLIER Sep 2019 - Market Perspective - Doc # US44493619

Cultivating Mindshare Among Cloud-Native Developers

By: Arnal DayaratnaResearch Director, Software Development


This IDC Market Perspective reflects on methods that technology suppliers can use to cultivate the mindshare of cloud-native developers.

"As cloud adoption grows and organizations recognize the importance of developing applications that are optimized for the cloud, organizations will increasingly need to cultivate the mindshare of cloud-native developers," said Arnal Dayaratna, research director, Software Development at IDC. "To cultivate cloud-native developer mindshare, IDC recommends that technology suppliers demonstrate thought leadership regarding Kubernetes, microservices, containers, and serverless. In addition, IDC notes that a multitude of personalized developer outreach initiatives such as educational collateral, digital or online meetups, hackathons, incubators, and the free use of resources is effective as a means of deepening relationships with cloud-native developers."



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