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TECH BUYER Dec 2018 - IDC Perspective - Doc # US44530118

Adobe MAX 2018: The Creative Side of an Experience Business

By: Melissa WebsterProgram Vice President, Content and Digital Media Technologies, Alan WebberProgram Vice President, Customer Experience

Abstract

This IDC Perspective presents highlights from Adobe's annual user conference for Adobe Creative Cloud users, Adobe MAX 2018. Adobe MAX 2018, which drew more than 14,000 photographers, videographers, and designers to Los Angeles in October, showcased plenty of exciting enhancements and new additions to Adobe Creative Cloud. Adobe Premiere Rush CC, Adobe Project Gemini, Adobe Photoshop on the iPad, Adobe Aero for AR apps, enhancements to Adobe XD for voice-based app design, and the new Adobe Asset Link were just a few of the highlights.

"Content is still king, and Adobe continues to drive innovation in digital experience with tools for both creative pros and creative non-pros," said Melissa Webster, vice president for Content and Digital Media Technologies. "Adobe Asset Link will significantly improve collaboration between creatives, marketers, agencies, and other stakeholders."


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