TECH SUPPLIER Jul 2019 - Market Share - Doc # US44544419

Worldwide Sales Force Productivity and Management Applications Market Shares, 2018: AI Drives Modernization

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC study provides an overview of the worldwide sales force productivity and management applications market for the 2018–2023 period.

"AI has reinvigorated the sales productivity and management software space," said Gerry Murray, director of Marketing and Sales Technology Research at IDC. "Sales reps still suffer from suboptimal use of time due to lack of intelligent content, administrative overhead, and a CRM industry that defaulted in many cases to measuring reps rather than relationships. AI is finally able to course correct for more than a decade of poor CRM experiences for sales reps by providing contextual insights, recommendations, and automation and making it all available via voice on mobile devices."



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