TECH SUPPLIER Jan 2019 - IDC Survey Spotlight - Doc # US44615418

U.S. Consumer IoT Perspectives: Differences in Subscriptions to Entertainment Media Services by Household Income

By: Adam WrightSenior Research Analyst, Internet of Things: Consumer


This IDC Survey Spotlight highlights key results from IDC's 2018 Consumer Internet of Things Survey with a focus on examining networked entertainment services. The survey includes 1,502 respondents across the United States and covers a broad category of topics related to consumer interest in and attitudes toward IoT applications in the home. This document provides an analysis of how subscription rates to entertainment media services vary across different levels of household income and includes some guidance for vendors and service providers assessing market opportunities.


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