This IDC study highlights key trends in digital business models and monetization technology adoption and presents the top 10 predictions and key drivers for the next five years.

"As the pace of digital innovation quickens, so does the need for applications to efficiently monetize products and services at the speed of cloud. Predictions highlighted in this IDC FutureScape outline some of the new platforms, applications, and automation capabilities, which will enable businesses to not only keep up with business but also lead with data-driven confidence," said Mark Thomason, research director, Digital Business Models and Monetization at IDC.



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