TECH BUYER Sep 2019 - IDC Perspective - Doc # US44662419

Social Media, Communities, and Collaboration: The Rise of the Social Enterprise

By: Wayne KurtzmanResearch Director, Social and Collaboration

Abstract

This IDC Perspective discusses the role of social media, communities, and collaboration in the rise of the social enterprise and provides recommendations for enterprises seeking to become a social enterprise. Social media, communities, and collaboration are conversations with a purpose and are forever tied to the evolving future of work. This marks the beginning of the social enterprise — perhaps more correctly, the conversational enterprise.

"A connected world is driving evolving forms of conversations. Within this 'conversation convergence' of social and collaborative platforms exists a great opportunity for each business and its employees, partners, and customers to achieve greater results through partnerships," according to Wayne Kurtzman, research director, IDC's Social and Collaboration practice.


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