TECH SUPPLIER Jul 2019 - Market Share - Doc # US44663219

Worldwide Enterprise Social Network Applications Market Shares, 2018: Growing Need for Collaborative Communities

By: Wayne KurtzmanResearch Director, Social and Collaboration

Abstract

This IDC study examines the vendor revenue performance in the overall enterprise social network applications market for 2018.

Collaboration is becoming the key to the digital workplace, not just the technology, but the way of working that leverages digital conversations, meetings, and assets across platforms. Often with AI and ML, this is happening in new and effective ways. People have always created powerful in-person communities to create and share knowledge, often with a purpose in mind. Mobile internet devices extend our communities to disrupt business, when business is not as responsive to the needs of the community. Enterprise social networks, or enterprise communities, can add balance for the enterprise.

"If companies do not provide a well-staffed and moderated community that adds value to customers, prospects, and partners, in time, they will find each other and create their own community, regardless of whether they are B2B or B2C," according to Wayne Kurtzman, IDC research director for Social and Collaboration. "People have always created communities. The internet, and specifically mobile devices, makes it easier to grow larger, cover more geographies, and very often hide in plain sight from the very companies they are speaking about."


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