Apr 2019 - Market Note - Doc # US44995919
Apple Unveils New Digital Portfolio to Grow Services Revenue But Hardware Still Important
By: William StofegaProgram Director, Mobile Device Technology and Trends, Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, Rivka Gewirtz LittleResearch Director, Global Payment Strategies, Lewis WardResearch Director, Gaming and VR/AR
This IDC Market Note discusses Apple's March 25 announcement of its new digital services portfolio. The event, held at its headquarters in Cupertino, California, and branded as "It's Show Time," was designed to reinforce the importance of content and services as a driver of Apple's future growth.