TECH SUPPLIER Apr 2019 - Market Share - Doc # US45000019

Worldwide Tablet Market Shares, 4Q18: Tablet Shipments Drop 10.8% in 2018 as Slate and Detachable Categories Both Slide

By: Lauren GuenveurSenior Research Analyst, Devices


This IDC study provides an analysis of vendor performance in the tablet market for 4Q18 and calendar year 2018.

"2018 was a challenging year for the tablet market as both slate and detachable shipments ended the year down versus 2017. While this was expected in the slate category, this is the first time that detachables have declined on an annual basis since the product's introduction in 2011," said Lauren Guenveur, senior research analyst, IDC's Devices. "Despite new models by all major players including Apple, Microsoft, Samsung, Google, and Huawei, the category saw weakness through much of the first nine months of 2018. Microsoft was a bright spot this year, achieving nearly 40% growth versus 2017 on the strength of the Surface Go and Surface Pro 6."



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