TECH SUPPLIER Apr 2019 - Market Perspective - Doc # US45002919
5G-NFV Commercial Readiness: B2B2X Partner Ecosystem Enablement Is Strategic for Digital Services Rollout
This IDC Market Perspective explains some of the business strategies and operational IT challenges that comm. SPs and other industry verticals face. Growing top-line revenue means that business model innovation must be a key part of the ongoing strategy of any business, as technology evolution, competition, and regulatory change alter the global business landscape. Taking advantage of a digital services strategy will help comm. SPs define compelling new services and contextual customer experiences while enhancing partner channels, increasing operational efficiency, and adding speed to value. However, most installed IT systems were never meant to address multiparty collaboration, combine digital services and experience with products sold, or simultaneously process real-time revenue flows for both customers and partners as resources are consumed. Meeting these and other requirements from today's services environment, while bridging the gap between "old business" and "new business," is the primary purpose of a digital business platform (DBP). DBPs can deliver the needed capabilities that can arm comm. SPs with the ability to address real customer challenges rather than continuing to offer traditional predefined services.
"Many companies have found that inventing, delivering, and inventing again to stay abreast of customer expectations is not prudent, too costly, and not fast enough to satisfy demand. This is where partners add significant value, regardless of industry or geography. But orchestrating partner contributions and interfacing with installed systems to maintain continuity between a company's past and its changing future means complexity in service design, partner expectations, and revenue tracking needs. This is why a digital business platform is so relevant," says Karl Whitelock, research vice president, Communications Service Provider Operations and Monetization.