TECH SUPPLIER Apr 2019 - Market Presentation - Doc # US45006819

IDC Market Glance: Advertising Software, 2Q19

By: Asia AslamSenior Research Analyst, Karsten WeideProgram Vice President, Media & Entertainment

On-line Presentation


This IDC Market Glance provides an overview of the technology vendors participating in the advertising software industry. Vendors represent the following segments: ad exchanges, ad servers, ad verification services, attribution companies, demand-side platforms (DSPs), dynamic creative optimization (DCO) platforms, data management platforms (DMPs), supply-side platforms (SSPs), search engine marketing (SEM), and social advertising platforms.


Subscriptions Covered

Advertising Software , Worldwide Digital Advertising Market Model

Companies Covered

AdSpirit GmbH, Flashtalking Inc., comScore Inc., iCrossing Inc., Tealium Inc., Google Inc., AdGear Technologies Inc., dataxu, Inc., Adaptly, Inc., Ad-Juster Inc., Nielsen Holdings N.V., Microsoft Corporation, 1000mercis SA, NP6 SAS, Sprinklr Inc., Experian plc, AdParlor Media Inc., Lotame Solutions Inc., Sovrn Holdings Inc., Narratiive, Beanstock Media Inc., Unified Enterprises Corp., The Rubicon Project, Inc., OsAdsPro SRL, AdColony Inc., SocialCode, GeoEdge Ltd., Verizon Communications, Inc., GMO Research, Inc, Impact Tech Inc., SAP SE, GLOW Interactive Inc., AdYapper Inc., OpenX Technologies Inc., RealVu Inc., Adacado Technologies Inc., Meredith Corp., Smaato Inc., Atlas Integrated, Nanigans Inc., MakeMeReach SAS, Adobe Systems Inc., SinTec Media Ltd., AdStage, Inc., DoubleVerify Inc., SearchForce Inc., AdRoll, Inc., Acquisio Inc., Sizmek Inc., adMixt Inc., C3 Metrics, Inc., Centro, Inc., MoPub Inc., 33Across Inc., Epom Ltd., IgnitionOne Inc., Index Exchange Inc., Integral Ad Science Inc., Marketing Evolution Inc., Cxense ASA, dJAX Adserver Technology Solutions, Kinetic Social Inc., The Trade Desk Inc., Oracle Corporation, LiveRamp Inc., Inc., SAS Institute Inc., QuanticMind Inc., 4C Insights Inc., Trust Metrics, Qualia, ReTargeter LLC, Moat Inc., Criteo S.A., Rakuten Marketing LLC, Ignite Technologies Inc., MyThings Inc.,, Inc., White Ops, Inc., Brand Networks Inc., PulsePoint Inc., Adform, Cheetah Digital, Amobee, Inc., VideoAmp Inc., Signal Digital Inc., Neustar Inc., HYFN, 77Agency Ltd., Kenshoo Ltd., 24/7 Media, RhythmOne LLC, The Media Trust, AdJug Ltd., MediaMath, Inc., Ampush Media Inc., Marin Software Inc., AppNexus Inc., PubMatic Inc., Sonobi Inc.

Regions Covered


Topics Covered

Advertising software

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