Abstract

This IDC Market Perspective provides our summary and analysis of Oracle Modern Customer Experience conference held March 17–19, 2019. Oracle made numerous product announcements related to improving customer profile and audience management, content management, and data connectivity — all designed to strengthen its position as a CXM platform provider.

"Oracle has a more complete CXM platform than most other vendors we have looked at," according to Alan Webber, program vice president for IDC's Digital Customer Experience program. "Oracle continues to have the vision and add the necessary components, either by continuing to build existing solutions or by acquiring them to fill in and address specific gaps in the platform. For clients that want an integrated solution to provide an end-to-end differentiated customer experience, Oracle is offering a viable set of solutions that are near-platform in the capabilities and a road map that will continue to support customers long into the future."


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