TECH SUPPLIER May 2019 - Market Perspective - Doc # US45027619
Adobe Summit 2019: Evangelizing Adobe's Expanded Customer Experience Management Portfolio — And Its Platform
By: Melissa Webster, Gerry MurrayResearch Director, Marketing and Sales Technology, Alan WebberProgram Vice President, Customer Experience, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Leslie HandVice President, IDC Retail Insights
This IDC Market Perspective presents highlights of the Adobe Summit 2019 conference, including product announcements, and provides IDC's assessment of Adobe's competitive position and challenges.
"Adobe continues to expand its customer experience management portfolio, and this year's Adobe Summit proved something of a coming out party for its Marketo and Magento Commerce acquisitions," said Melissa Webster, program VP, Content and Digital Media Technologies. "Key announcements included the general availability of Adobe Experience Platform, Adobe Experience Manager 6.5, a partner advisory council for Open Data Initiative, and a partnership with ServiceNow."
Customer Experience Management Strategies , Digital Commerce , Digital Experience Management Software , IDC Retail Insights: Worldwide Retail Intelligent Product Merchandising and Marketing Strategies , Marketing and Sales Solutions