TECH SUPPLIER Oct 2019 - Market Note - Doc # US45029320
Oracle Channel Strategy Update: No More Tiers
By:
Pam Miller
Director, Infrastructure Channels Research, Paul Edwards
Director, Software Channels Research, Steve White
Program Vice President, Channels and Alliances
Abstract
This IDC Market Note discusses the key announcements that impact partners from the Oracle analyst summit and Oracle Open World (OOW), both held in San Francisco from September 11 to September 13, 2019. Perhaps most notable was the official announcement by Jennifer Birk, Oracle's senior vice president of operations, of a new "modernized" Oracle PartnerNetwork (OPN). OPN is being positioned by the vendor as an innovative approach for its move away from the traditional-tiered program structure to a flat single tier that differentiates partners based on proven expertise in key activities.
"IDC believes that Oracle's move to reevaluate and reengineer the company's partner program is a big step to deeper engagement with its partner ecosystem and may help initiate a market share boost across its cloud portfolio." — says Pam Miller, director, Infrastructure Channels and Ecosystems
Coverage
Subscriptions Covered
Infrastructure Channels and Ecosystems , Software Channels and Ecosystems
Companies Covered
VMware, Inc., Oracle Corporation, Microsoft Corporation
Regions Covered
Topics Covered
Cloud-based partners, Vendor-partner relationship
Content
List of Figures
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