TECH SUPPLIER May 2019 - Market Perspective - Doc # US45037619
Kyocera "Puts Knowledge to Work" in Order to Drive Change at Its Annual Dealer Meeting
This IDC Market Perspective analyzes and reviews Kyocera Document Solutions America's (KDA's) annual dealer meeting held in Las Vegas, Nevada, April 16–18.
"Kyocera's new 'put knowledge to work' branding campaign introduced at the Innovate 2019 dealer meeting simultaneously offers an avenue of change for the company and its channel partners," said Keith Kmetz, program vice president of IDC's Imaging, Printing & Document Solutions research. "While the emphasis remains on upcoming office-targeted products for legacy print markets, Kyocera's transformative moves into production and enterprise content management, and business processing should allow the company to target new market opportunities outside of its traditional office printing business."