TECH SUPPLIER May 2019 - IDC Survey Spotlight - Doc # US45073019
How Many Management Positions Are in Marketing Organizations?
By:
Warren Lane
Research Analyst, Kathleen Schaub
Program Vice President, CMO Advisory & Customer Experience
Abstract
This IDC Survey Spotlight provides insight into the percentage of staff in various levels of management positions in tech marketing organizations. Respondents to IDC's 2018 Tech Marketing Benchmark Survey showed that within the average company, 38% of tech marketers are in management positions and 72% are in nonmanagement positions. Job growth for marketing managers is very strong. Thus the need for CMOs to bring in more leadership development programs has increased.
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