This IDC study forecasts the worldwide software revenue for the customer experience market for the 2019–2023 period.
"A good customer experience is a differentiator for any business, and technology — specifically software — is the key to understanding the customer and delivering that experience," said Alan Webber, vice president for Customer Experience Management at IDC. "We expect a continued growth in the adoption of customer experience management applications and technologies as more brands digitally transform and strive to provide a unique experience for their customers."
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