TECH SUPPLIER Apr 2020 - Market Perspective - Doc # US45241520

Three-Step Process to Evolve Your Internal Data to Create Unique New Value

By: Mark ThomasonResearch Director

Abstract

This IDC Market Perspective covers an approach to identify opportunities for your internal data and evolve them to become powerful assets that could be monetized. If your company operates a multitenant "as a service" platform or otherwise collects customer or machine data across a wide assortment of customers, you have a growing data asset that gets more valuable with every new customer.

"Companies that have a multitenant "as a service" platform or otherwise collect machine data across a wide range of customers have a growing data asset that increases in value with every new customer. The hard part is figuring out the value of the data and how they can monetize it." — Mark Thomason, research director, Digital Business Models and Monetization


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