TECH SUPPLIER Mar 2020 - Market Perspective - Doc # US45242320

NRF 2020: Top Takeaways for Digital Commerce

By: Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications


This IDC Market Perspective provides the biggest takeaways from the National Retail Federation Big Show 2020 (NRF 2020), according to IDC's Enterprise Applications and Digital Commerce team. The top takeaways from the event included sustainability, autonomous commerce, the future of the point of sale, headless commerce, and the sustained prevalence of omni-channel.

"NRF looks increasingly like a technology conference each year, with retailers and technology companies showcasing their newest and shiniest innovations to reinvent the commerce experience delivered to customers," says Jordan Jewell, research manager, IDC's Digital Commerce program. "Innovation has become a necessity to survive for all online merchants but the companies that will lead in the future of commerce are those that help both B2C and B2B organizations provide excellent commerce experiences and reinvent their business models."



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