By using this site, you agree to the IDC Privacy Policy

TECH SUPPLIER Jul 2019 - Market Perspective - Doc # US45331619

The Changing and Increasing Interest in Business Intelligence and Analytics in Small and Medium-Sized Businesses

By: Shari LavaResearch Director, SMB


This IDC Market Perspective discusses the changing and increased interest in BI and analytics solutions in the small and medium-sized business markets. Demand for BI and analytics among SMBs follows the shifts in top business priorities as the SMB grows. Deployment method being used is consistent with other cloud adoption trends.

According to Shari Lava, research director, Small and Medium-Sized Business, IDC Industry Insights, "Given how SMBs are focusing on digital transformation, BI and analytics cannot just be for the upper end of the market anymore. Vendors that are providing solutions for both the small and medium-sized business segments can potentially capture more market share if they can demonstrate progress against business priorities."



Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us