TECH SUPPLIER Jul 2019 - Market Perspective - Doc # US45331619

The Changing and Increasing Interest in Business Intelligence and Analytics in Small and Medium-Sized Businesses

By: Shari LavaResearch Director, SMB

Abstract

This IDC Market Perspective discusses the changing and increased interest in BI and analytics solutions in the small and medium-sized business markets. Demand for BI and analytics among SMBs follows the shifts in top business priorities as the SMB grows. Deployment method being used is consistent with other cloud adoption trends.

According to Shari Lava, research director, Small and Medium-Sized Business, IDC Industry Insights, "Given how SMBs are focusing on digital transformation, BI and analytics cannot just be for the upper end of the market anymore. Vendors that are providing solutions for both the small and medium-sized business segments can potentially capture more market share if they can demonstrate progress against business priorities."


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