TECH SUPPLIER Jul 2019 - Market Forecast - Doc # US45344019

Worldwide Sales Force Productivity and Management Applications Software Forecast, 2019–2023

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC study provides a forecast for the worldwide sales force productivity and management applications software market through 2023. This includes cloud versus on-premises by global region. The market is forecast to continue double digit growth.

"AI has reinvigorated the sales productivity and management software space," said Gerry Murray, director of Marketing and Sales Technology research at IDC. "Sales reps still suffer from suboptimal use of time due to lack of intelligent content, administrative overhead, and a CRM industry that defaulted in many cases to measuring reps rather than relationships. AI is finally able to course correct for more than a decade of poor CRM experiences for sales reps by providing contextual insights, recommendations, and automation and making it all available via voice on mobile devices."



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