TECH SUPPLIER Jul 2019 - Market Share - Doc # US45349319
Worldwide Customer Engagement Management Analytics Software Market Shares, 2018: Analytics Drives Experience
Abstract
This IDC study provides an analysis of vendor performance in the customer engagement management analytics software market for 2018.
"The customer engagement management analytics software market continues to grow in both size and diversity," stated Alan Webber, vice president of IDC's Customer Experience Management Strategies service. "Understanding the customer and driving insights from data through analytics are critical to the success of any business, but it takes more than just general analytics. It really requires unique analytical tools that can be used across the enterprise to drive value from every single customer touch point and every customer engagement, both in the near-term and in the long-term value of that customer."
Coverage
Subscriptions Covered
Customer Experience Management Strategies
Companies Covered
IBM, Oracle Corporation, SAS Institute Inc., SAP SE, Salesforce.com, Inc., Adobe Systems Inc., Webtrends Inc.
Regions Covered
Topics Covered
Analytic applications, Customer relationship management applications
Content
List of Tables
List of Figures
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