TECH SUPPLIER Jul 2020 - Market Share - Doc # US45379720

Worldwide Digital Advertising Software Market Shares, 2019: Ongoing Merger and Acquisition Activity, Fragmentation Remains

By: Karsten WeideProgram Vice President, Media & Entertainment

Abstract

This IDC study provides the 2019 worldwide market share data for digital advertising software vendors.

"The adtech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions — but also for growth."


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