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TECH SUPPLIER Aug 2019 - IDC Survey - Doc # US45422419

ConsumerScape 360, 2019: Key Factors Driving Smartphone Brand Loyalty

By: Tom MainelliGroup Vice President, Devices & AR/VR, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

On-line Presentation


This IDC Survey highlights the results of ConsumerScape 360 Survey. IDC's global ConsumerScape 360 Survey provides smartphone brand loyalty profiles and insights by comparing likelihood to purchase responses with key feature and functional attributes that influence purchase decisions for smartphones — in this case, we're looking at the top 3 smartphone brands by market as reflected by our survey respondents. This lets us peer into subtle but instructive differences in each market that influence consumer buying behavior. Markets covered in this document are the United States, the United Kingdom, France, Germany, China, India, Russia, South Korea, and Brazil (data for other regions are available upon request).


Subscriptions Covered

ConsumerScape 360

Companies Covered

Huawei Technologies Co., Ltd., Lenovo Group Limited., Xiaomi Inc., Apple Inc., Samsung, LG Corp.

Regions Covered


Topics Covered


  • 20 slides

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