TECH SUPPLIER Aug 2019 - IDC Survey Spotlight - Doc # US45426319
What Is the Average Cost of a Tech Marketer?
This IDC Survey Spotlight provides insight into the average cost of tech marketer over a period of four years. Respondents to IDC's Tech Marketing Benchmark Survey showed that within the average tech company, the cost of marketer increased 9% from 2015 to 2018. This Survey Spotlight reflects on factors influencing this trend and implications for key performance indicators such as the marketing programs-to-people investment ratio.