TECH SUPPLIER Aug 2019 - IDC Survey Spotlight - Doc # US45426319
What Is the Average Cost of a Tech Marketer?
By:
Warren Lane
Research Analyst, Kathleen Schaub
Program Vice President, CMO Advisory & Customer Experience
Abstract
This IDC Survey Spotlight provides insight into the average cost of tech marketer over a period of four years. Respondents to IDC's Tech Marketing Benchmark Survey showed that within the average tech company, the cost of marketer increased 9% from 2015 to 2018. This Survey Spotlight reflects on factors influencing this trend and implications for key performance indicators such as the marketing programs-to-people investment ratio.
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Subscriptions Covered
Regions Covered
Topics Covered
Content
- 2 slides
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