TECH SUPPLIER Aug 2019 - Pivot Table - Doc # US45430219

ConsumerScape 360, 2019: Worldwide Device Refresh Rate YoY Dashboard with Brands

By: Tom MainelliGroup Vice President, Device & Consumer Research, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research


This IDC Pivot Table is a unique deliverable for ConsumerScape 360 presenting results in a user-friendly pivot table. This executive dashboard includes refresh rates (device life cycle or replacement rate) for PCs, tablets, and smartphones. It also includes the following slicers:

  • Survey year: 2016, 2017, 2018, and 2019
  • Device type: Desktop tower PC, all-in-one PC, portable PC, slate tablet, detachable tablet, and smartphone
  • Region: North America, LATAM, Western Europe, CEMA, and APAC
  • Country: United States, Canada, Brazil, Mexico, United Kingdom, France, Germany, Sweden, Australia, New Zealand, India, China, South Korea, Japan, Vietnam, Poland, Turkey, South Africa, and Russia
  • Demographics: Age, gender, household income, and households with kids
  • Brands: 80+ brands across all countries



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