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TECH SUPPLIER Aug 2019 - Conference Proceeding: Tech Supplier - Doc # US45459319

Customer Experience: Worldwide Technology Market Update and Spending Outlook

By: Craig SimpsonResearch Manager, Customer Insights & Analysis, Alan WebberProgram Vice President, Customer Experience

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Abstract

This IDC Web Conference shares a customer experience (CX) framework, together with CX business initiatives, priorities, and use cases driving CX technology investment. As organizations progress along their digital journeys, customer experience has become top of mind and a key differentiator in winning over the hearts and minds of customers. In addition, IDC shares CX industry technology spending trends from the new IDC's Worldwide Customer Experience Spending Guide.

Attendees of this web conference will come away with an understanding of:

  • CX business priorities
  • CX technologies organizations that are leveraging now and over the next few years
  • Business use cases driving CX

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