TECH BUYER Sep 2019 - IDC Perspective - Doc # US45533119

AI Use Cases in Retail: Automating the Automatable Versus Doing What Humans Can't

By: Jon DukeResearch Vice President, Retail Insights


This IDC Perspective discusses practical use cases of artificial intelligence and presents a framework for retailers to understand different strategic outcomes of AI implementations depending on both the intent of the use cases and their digital transformation maturity. Retailers can use this as a starting point as they consider potential opportunities and goals for AI software in their organization.

"Without being planful about how and where to apply AI solutions and considering why to implement, retailers can stumble into unintended challenges and missed opportunities," suggests Jon Duke, vice president of research, IDC Retail Insights.



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