TECH SUPPLIER Sep 2019 - Market Analysis Perspective - Doc # US45545319

Market Analysis Perspective: Worldwide Sales Force Productivity and Management Software, 2019

By: Gerry MurrayResearch Director, Marketing and Sales Technology

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Abstract

This IDC Market Analysis Perspective (MAP) examines the sales force productivity and management software market for 2019. "AI is driving a renaissance of investment and innovation in sales technology," said Gerry Murray, research director, Marketing and Sales Solutions. "Conventional notions of CRM systems as monitoring and managing solutions are being replaced by expectations of proactive guidance and assistance in every step of a sales rep's daily life. This is driving refactoring of the entire sales automation experience from conversational interfaces on mobile devices to anticipatory AI recommendations to automated content provisioning and much more This new generation of sales solutions is finally capable of fulfilling the decades old but largely unfulfilled promise of CRM and actually making reps more productive."


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