TECH SUPPLIER Oct 2019 - Market Note - Doc # US45584019

Khoros Engage: Lithium + Spredfast Merger Delivers on Its Promise; Unveils Ambitious Road Map

By: Wayne KurtzmanResearch Director, Social and Collaboration

Abstract

This IDC Market Note reviews announcements made at the inaugural Khoros Engage conference. The Khoros Engage conference is the first conference since the merger of Lithium and Spredfast. Over 500 enthusiastic enterprise users saw the new road map covering the development of a conversational enterprise, including marketing, customer care, and communities. The base was very positive around the road map features, especially around AI, deeper integrations with other platforms in the marketing, and IT stack that increases the demonstratable value of Khoros (and communities and social media) to the enterprise.


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