TECH BUYER Oct 2019 - IDC FutureScape - Doc # US45587619
IDC FutureScape: Worldwide SMB 2020 Predictions
By: Shari LavaResearch Director, SMB, Naima CamaraSenior Research Analyst, European Small and Medium Business Program, Hitoshi IchimuraResearch Manager, IT Spending, IDC Japan, Daniel-Zoe JimenezAssociate Vice President, Digital Transformation (DX), Future Enterprise, and SMB
This IDC study provides the top 10 predictions and underlying drivers that we expect to impact SMBs in 2020 and beyond.
"Effective senior executives, business unit heads, and IT managers in small and midsize businesses worldwide will be looking to harness a wide range of transformative technology to support the digital transformation goals imperative to Future SMBs. While SMBs historically seek the near-term benefits of new technology, successful SMBs will also invest at the same time in transformational technology to support digitalization, which our research shows will lead to stronger revenue growth." — Shari Lava, research director, SMB research at IDC