Abstract

This IDC Market Perspective outlines the new agenda for the CEO running the digital enterprise. As the digital economy emerges on the horizon, a new agenda develops for the CEO who is effectively now running a digital enterprise. This agenda is driven by new customer requirements, a need to build new capabilities, a new critical infrastructure, and a new industry ecosystem to compete in. The implications are wide ranging and set the tone for the entire C-suite.

"The change in the CEO's agenda will have great implications on technology suppliers that will need to sell to new buyers, communicate how their technology drives business outcomes, and build new ecosystem partners," says Chief Research Officer Meredith Whalen.


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