IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles Bragi, Nuheara, and Waverly Labs in the developing hearables market. These three companies with new products and solutions extend the hearables experience beyond simply audio and help both consumers and enterprise users.
"Hearables are quickly becoming the hot product within the wearables market, and while many focus on streaming audio and making phone calls, these companies help their wearers with either personal or professional productivity," said Ramon T. Llamas, research director for IDC's Mobile Devices team. "Two of these companies recognize and help solve the challenges that some people have simply to communicate, and the third adds new AI-based functionalities to other companies' hearable devices. The end result: wearers who communicate more easily and devices with extended usage and life cycles."